Meet GNASH - The Smart Gum for Real-Men’s Teeth

Loaded with synthetic Hydroxyapatite (Hydroxyapatite (HAp) ) - the same mineral that makes up almost all of your tooth enamel and dentin - GNASH isn’t just gum. It’s armour for your smile. Hydroxyapatite (HAp)  is the natural building block of teeth, the very mineral that gives enamel its strength.

 Why Hydroxyapatite (HAp) Matters

• Real-world repair, not just prevention: Every day, acids from food and drink, even from coffee, soda, or acidic meals chip away at your enamel. That’s mineral loss. Hydroxyapatite (HAp) works by filling in microscopic cracks and weak spots in your enamel, restoring surface integrity and strengthening teeth from within.
• Enamel-like protection: Because Hydroxyapatite is chemically identical to what teeth are naturally made of so it integrates seamlessly - rebuilding enamel in a biomimetic way. Over time, this can help stop early decay, erosion, and sensitivity before they take hold.
• Teeth that resist sensitivity, stains & wear: As Hydroxyapatite mineralises enamel and seals dentin tubules (the microscopic channels that carry nerve signals), it reduces sensitivity and fortifies teeth against acid erosion and everyday wear - giving you a harder, stronger, cleaner smile.

Why Chewing THIS Gum Is A Game-Changer

Most Hydroxyapatite products on the market are toothpastes or mouthwashes. GNASH turns that concept on its head. A controlled clinical study of chewing gum with calcium hydroxyapatite showed a statistically significant reduction in dentin hypersensitivity within two weeks, compared with a control gum.

That means, whether you're in the gym, driving, or on the go, you can strengthen your enamel simply by chewing. No brush. No water. No fuss.

GNASH is Built for the Man on the Move

At Empyre, we build products for men who don’t settle, who want performance, results and functionality. GNASH delivers on all counts.

• Discreet & practical - pop a piece anytime: after a meal, on a date, before a meeting. GNASH works quietly while you live loudly.
• Clean & science-backed - no gimmicks. Just biomimetic hydroxyapatite doing what it’s designed to do: fortify teeth.
• A long-game investment - gnash today, strengthen tomorrow. Over weeks and months, consistent use builds enamel resilience, lowers sensitivity, and helps protect your smile for life.

Worth a Try? Absolutely.

If you care about more than fresh breath - if you care about strength, resilience, and long-term oral health, GNASH isn’t just a gum. It’s a smart upgrade.

Chew smart. Chew strong. Stay unstoppable.