Posted by Toni CARROLL
Most South African men brush once a day… if that.
Flossing is rare.
And between coffee, energy drinks, protein shakes, pre-workouts, alcohol, late-night meals, and high-stress days, your teeth take a serious beating.
But what if improving your oral health didn’t require another routine, another product, or another lecture from your dentist?
What if it was as simple as chewing gum - real gum, built to actually strengthen your teeth?
Meet GNASH. South Africa’s first functional chewing gum, powered by Hydroxyapatite, the same mineral your teeth are made of.
This isn’t candy. This is oral care - EMPYRE style.
1. Repairs Early Tooth Damage Before It Becomes a Problem
Hydroxyapatite is the natural building block of tooth enamel.
When you chew GNASH, microscopic Hydroxyapatite particles bind to weak spots in enamel, helping to remineralise early damage before it turns into cavities or sensitivity.
This matters if you:
- Snack frequently
- Drink coffee, pre-workout, or energy drinks
- Train hard and consume acidic supplements
- Grind your teeth under stress
GNASH works while you chew. No extra effort required.
2. Reduces Sensitivity Without Harsh Chemicals
If cold water, hot coffee, or that first bite of food sends a sharp jolt through your teeth, that’s exposed dentinal tubules - a sign of weakened enamel.
Hydroxyapatite helps seal these pathways naturally, reducing sensitivity without fluoride overload or aggressive chemical agents.
GNASH is a clean, daily alternative to sensitivity toothpastes with zero burning, no numbness, no compromise.
3. Stronger Enamel = Cleaner, Whiter Teeth
Healthy enamel isn’t just stronger - it’s smoother.
Smoother enamel reflects light better, making teeth appear naturally whiter over time. No bleaching. No gimmicks.
Regular chewing with GNASH helps:
- Smooth rough enamel
- Reduce surface staining
- Support long-term tooth strength
This is structural improvement, not cosmetic trickery.
4. Chewing Activates Saliva Your Body’s Natural Defence System
Chewing gum stimulates saliva flow and saliva is your mouth’s first line of defence.
Saliva:
- Neutralises acids
- Washes away food particles
- Helps remineralise enamel
Combine saliva stimulation with Hydroxyapatite, and you amplify your mouth’s natural repair mechanisms, especially after meals, drinks, or training.
5. Instant Freshness Without Artificial Junk
South African diets include strong flavours - meat, spices, alcohol, coffee.
GNASH delivers clean spearmint freshness without artificial sweeteners, plastic gum base, or chemical aftertaste.
It’s:
- Sugar-free
- Plastic-free
- Naturally flavoured
- Fully biodegradable
Clean in your mouth. Clean in the environment.
6. Built for Real Life - Not Perfect Routines
Let’s be honest.
You’re not brushing after every meal.
You’re not carrying floss everywhere.
And you shouldn’t have to.
GNASH fits where life actually happens:
- After meals
- After coffee
- After the gym
- During travel
- Between meetings
Protection when you need it most, not when it’s convenient for marketing copy.
7. Safe, Functional, and Built for Long-Term Use
GNASH is:
- Fluoride-free
- Sugar-free
- Plastic-free
- 100% natural
That makes it suitable for:
- Adults with sensitivity
- Men under high stress
- Athletes
- Anyone serious about long-term oral health
This isn’t a once-off fix. It’s a daily upgrade.
Why GNASH Is Nothing Like Ordinary Chewing Gum
Most gums on the shelf are just:
❌ Plastic
❌ Artificial sweeteners
❌ Artificial flavours
❌ Zero oral-health benefits
GNASH is different.
✔ Functional, not filler
✔ Powered by Hydroxyapatite
✔ Naturally flavoured spearmint
✔ Sugar-free & plastic-free
✔ Designed to strengthen teeth - not coat them
This is gum with a job to do. Get yours here!
